Lykke Li for Levi's Curve ID

Indie darling Lykke Li is the front woman for Levi's new Curve ID project. It would be safe to say that with this and the song on the Twilight soundtrack she's officially left indie behind her. We are astonished though with the fact that Levi's has manufactured jeans for women the last 75 years, and NOW they realize that women's bodies actually have shapes and forms, haha. Tardy for the party to say the least!

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