Lana Del Rey - Ride - Video Premiere

Lana Del Rey hosted the premiere of her short film Ride at the Aero Theatre in Santa Monica the other day - and here it is! It's almost hard to fathom that she released her Born To Die album in January this year! It feels like it's been around forever - easily our most played album of the year. November 12th sees the release of The Paradise Edition of the album with Ride being the lead single. In true Del Rey style we get a video that excites us and is somewhat scary at the same time. Heaven and hell. A road trip to the Mojave desert that starts at a L.A convenience store. Seeking her freedom, riding and partying with a biker gang. The Anthony Mandler directed film is a perfect fit in the Del Rey story so far. Watch below. Thoughts?  

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