Daphne Guinness for Comme des Garçons

Daphne Guinness fragrance for Comme des Garçons entilted Daphne has a super cool ad directed by David Parker called Mnemosyne. Says Daphne:

Scent is directly related to memory, It is something of a sensory path, evoking snap shots of one’s past as you smell it. It has the power to transport you from the room in which you stand, to a place buried within the depths of your memory. I wanted to illustrate that scent can take you on a journey. The narrative is built around flux, fluidity, and the thought-processes that connect micro associations with macro experience. It is a representation of the universes that exist in all of our minds; the world as we perceive it, and our relationship to it.”

Daphne Guinness in the Armadillo shoes

We've praised Alexander McQueen's Armadillo shoes and NARS 15x15, so what better than that they come together? Super heiress Daphne Guinness became the first to wear the Armadillo's out in public at the launch of NARS 15X15 book project last night in New York. She officially became the coolest person on earth for the next week or so. Love it! NARS founder Francois Nars and Amanda Lepore ain't got nothing on her.