Video Premiere: Lily Allen - Hard Out Here

....aaaand the world can breathe a sigh of relief. Lily Allen is back with a new witty and sarcastic single. Say hello to Hard Out Here, the lead to her upcoming 2014 album! Her last offering album wise was It's Not Me, It's You released in February 2009, so the new one is 5 years in the making. We really like the patented Allen humour, and we guess the best way of show how nutz something is, is to actually show it. However, we'd have loved if Lily actually had presented some options. The way the video plays is like a real rap video filled with twerking gals and popping champagne bottles. So she kinda buys into that, whilst at the very same time poking fun of it. Aphex Twin did that 14 years ago with Windowlicker. Just sayin'! The idea of the music biz being filled with executives making sure girls know their twerk game is hilarious, haha. He could perhaps have shaked his booty some more?! The song is filled with those types of sounds as made popular by people like Ke$ha and the likes, complete with auto tune and all. It's mad catchy and the chorus with its "it's hard out here for a bitch" we'll be singing all week now, haha. 'ave a look below! Thoughts?