Loreen - Euphoria - Video Premiere

Loreen has had a magical year so far - winning Eurovision and actually selling Euphoria across Europe - hitting #3 in the notoriously tricky UK market as an example. The video just premiered and we love the idea of mixing this dance track with mysticism and an organic approach. Loreen and the forces of nature merge into one. The irony is that the video never feels euphoric and that they left out her amazing choreography from the live performances. Why?! Plus the video editing feels like it's a rough cut! We're thinking a narrative would have helped out a lot! But the track is still brilliant no matter what! Have a look below! Thoughts?

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