Premiere: Ellie Goulding - On My Mind

Ellie Goulding just dropped her new single on UK breakfast radio. On My Mind is mad catchy and no wonder - she co-wrote it with Max Martin and the same team as her world hit Love Me Like You Do. It serves as the first taster of her upcoming album Delirium that comes out on November 6th. It's a flirty and bouncy single that perhaps indicates a new more straight forward musical direction. It's pure pop with a sticky chorus and a soaring middle eight. Thoughts?