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Saturday
Oct172009

Acne for Harrods 

Swedish label Acne has designed a jean exclusively for famous department store Harrods. Based on their classic MAX jean it adds a feel of a traditional biker trouser morphed with Acne’s classic skinny look. The leather has been hand treated and washed to create an authentic vintage biker feel. Says Jonny Johansson, the founder and creative director of Acne: “Why I love denim so much is that it is a fabric that transforms and lives as you wear it – I feel the same with leather. For me leather is the one of the classic iconic materials to work with and has always been a part of the history of Acne, along with the five pocket jean... This is a new fit of denim for Acne which we are very excited to be offering in distressed stretch leather exclusively to Harrods.”

Although personally we would never wear anthing remotely resembling the biker look or strech leather we must congratulate Acne for closing this deal with the iconic Harrods. Kudos!

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